A Full Service Solution

Web-Surveys.Net offers a wide array of web-based survey solutions with the power, flexibility, and security to help you achieve your research objectives. All of our assignments receive the personal attention and involvement of the firm's senior professional staff.

Customized Study Design – WSN has designed studies (experimental and non-experimental) on customer satisfaction/loyalty/retention, corporate image, consumer behavior, employee productivity, organizational performance, and the impact of government programs and projects. Combining both subject area expertise with an extensive knowledge of research methodologies, we use a wide array of data collection methods and strategies. While all of our projects contain some type of research design or framework, some are unique given the need to draw formal conclusions related to established research hypotheses.

Sample Design - Our statistical and research capabilities have been our foundation throughout our history. Whether it be a random-digit dialing sample for a national phone survey, a sample for a mail survey drawn from an internal customer database, or a random sample of visitors to a web site, our statisticians are heavily involved in developing efficient sampling and estimation procedures for all of our clients' research projects.

Questionnaire Design – Research consultants at WSN are experienced and skilled at both designing and developing user-friendly questionnaires for administration over the Internet. WSN has developed survey questionnaires for studies pertaining to:

• Customer Satisfaction
• Loyalty/Retention
• Quality Measurement
• E-Commerce Service Evaluation
• Impact Studies
• Employee Surveys
• Market Analysis
• Advertising Effectiveness
• Web-Site Effectiveness / Usability Studies

Fully Customizable Web Surveys

Because WSN is a full-service solution, you can focus on big-picture research issues and questions. Once a questionnaire has been finalized, our programmers script and develop a custom survey site – usually within only a few hours. Logos and color combination are often incorporated to maintain brand identity, and the feel customers or clients have come to expect from your corporate website.

Personalized email invitations and communications maintain this consistency. WSN surveys and email systems can also integrate and/or incorporate individual historical information from client databases, capping off a truly personalized experience which helps to increase survey response rates, expedite the survey process, and increase overall satisfaction with the survey experience.

Applications

Whether you are looking to gather feedback from clients, assess customer satisfaction and loyalty, or measure the effectiveness of your corporate web presence, WSN can customize one or a combination of online research solutions to help you achieve your information needs.

A WSN survey solution can be as straightforward as a one-time survey hosted on one of our servers with a raw data file supplied at the conclusion of the project. On the other hand, a WSN survey can be part of a comprehensive research plan, collecting continuous feedback from thousands of web site visitors with real-time progress and data reporting capabilities.

These are only some of the research areas in which a WSN survey can be implemented:

• Conjoint Studies: Conjoint analysis is often used to "decompose" consumers' preferences for a given product, service, or a combination of both. By getting respondents from the target population to make judgments between different real or hypothetical descriptions, the research can determine the relative utility of specific product/service attributes and the relative value of specific product/service configurations. The web provides an ideal environment for conducting conjoint studies as participants can be afforded visual and/or audio presentation of the various products of interest.
• Customer Satisfaction & Loyalty Feedback: In today's competitive climate, collecting reliable customer feedback throughout the entire life cycle of customers, from initial purchase to product delivery to post-purchase support, is essential. The relative cost effectiveness and low maintenance requirements of online surveys make it an ideal medium for collecting continuous feedback from customers at key stages in their relationship with your business.
• Life-Time Value Analysis: Customer Value Analysis focuses on understanding the value of a customer in the long-term - not just the value of a sale today or a one-off profit. Customers stay with a company for an average of 5 to 7 years - it is imperative that a company evaluate the future/ongoing value of its customers.
• Employee Measurement: A critical component of a comprehensive customer measurement program is employee measurement. The better a company can maintain employee satisfaction and performance, the better more likely employees will be to satisfy customers. Employee opinion surveys can solicit employee input regarding:
  • the company's capacity to do the job right the first time
  • the effectiveness of current customer response systems
  • customer complaint analysis
  • their perceptions of the work environment
  • management leadership and support
• Segmentation Studies: Market segmentation is about defining markets and competitive environments with regards to both understanding and influencing the behaviors of customers.
• Service Quality/Transaction Follow-Up: While consumers tend to select the companies with which they deal based on product offerings and benefits, whether they remain customers depends largely on service related factors. In today's competitive climate, customer measurement is vital in building and maintaining customer satisfaction and loyalty.
• Tracking Studies: Customer retention is largely influenced by service-related factors. Tracking studies involve ongoing feedback systems designed to monitor company performance across the key drivers of customer loyalty, moments of truth, and key points of pain.
• Website Effectiveness/Usability Studies: A company's website serves as a key customer relationship tool. As such, continuously improving and consistently offering visitors a quality experience is of paramount importance. Website usability studies usually revolve around site Content, Design, Navigation, Technology, and overall Business Function.

Click here to learn about the features of WSN web surveys.

Click here to view some sample surveys.

Click here to request a cost estimate for a web survey project.