Our proprietary web survey systems combine the latest software technologies in questionnaire scripting adapted from advanced CATI systems. WSN’s web survey systems are among the most flexible and powerful available to the marketing research community. Some of the features include:

• Full Customization: WSN surveys can be customized and personalized to the client's corporate identity requirements. Logos, graphics, colors, and even sound themes can deliver a more stimulating and novel survey experience to respondents.
• Database Integration: Our survey systems can also integrate information from a variety of internal and external databases. For example, in the context of a client satisfaction survey, key company, sales, historical, and/or contact information can be incorporated into the survey questionnaire itself. Likewise, in the context of an ongoing service transaction follow-up program, customer service information can be automatically forwarded to WSN at scheduled intervals for continuous monitoring of key customer segments and events. Customers meeting specific criteria (e.g., low satisfaction ratings) can be “flagged” and automatically forwarded for additional follow-up.
• Multimedia Presentation: a WSN survey can incorporate almost any visual and/or audio element, including graphics, pictures, audio, video, flash animation, and a PowerPoint presentation. Companies specializing in entertainment, media, advertising, new product development, and others looking to take full advantage of the interactive nature of the Internet, may find these capabilities of particular benefit.
• Progress Feedback: offers continuous feedback to the respondent using a variety of progress meters, pop-up references/tips, and help menus. These optional features can minimize respondent confusion and help increase completion rates.
• Quota Management: features full screening, filtering, and quota management functions to accurately balance your sample.
• Interview Suspension: allows the respondent to complete a questionnaire in multiple sittings. This feature can increase survey participation and completion rates.
• Response Tracking: a WSN survey can track an individual respondent through the survey process, monitoring his/her response to a specific question, or to a specified set of questions. For example, highly dissatisfied customers can automatically be “flagged” and immediately forwarded to the client for personal post-contact follow-up.
• Multiple Question Types: single response (check one), multiple response (check all that apply), scaled, anchored, and open-ended text responses.
• Complex Skip & Logic Routing: respondents can be automatically routed through specific sets of questions as determined by either their answer(s) to a specific question(s) in the survey, or by other characteristics integrated from an external database.
• Rotation/Randomization: rotating or randomizing the order in which a series of questions or a list of response options is presented in a survey. This feature can be used to reduce the effects of primacy, recency, and/or Halo Effect biases.
• Piping/Back Referencing: an individual's response(s) from one question can also be incorporated into the text of follow-up questions. This capability makes a survey more interactive for the respondent, and it can also increase the reliability of the data being collected.
• Dynamically Generated Questions and Response Sets: Through a combination of the above capabilities, researchers can involve the respondent in the surveying process by incorporating their own words into the questionnaire itself. For example, a respondent can be ask to first to evaluate a list of attributes, make any additions to that list, then rank all attributes in order of importance. This advance capability allows the researcher to take into account hidden and/or unknown attributes that could be key behavior indicators.
• Continuous Validation and Immediate Error Notification: ensuring that answers are within specified parameters. Deviations from the designated specifications will immediately generate an error message, informing the respondent of the error, and asking him/her to modify the information he/she is attempting to submit. This capability yields clean and accurate data sets.
• Mathematical Logic: mathematical operators can be used to validate numeric questions in a survey, e.g., to ensure that the sum of the parts equals the whole, or to restrict point allocation to a specific range and/or by specific increments.

To see these system features and functionalities in action, please click here to try some of our sample surveys.