Email is an integral component of web-based surveying, used to notify, invite, and follow-up with survey respondents. Personalized survey invitations and communications with respondents can significantly increase survey response rates, expedite the survey process, and increase overall satisfaction with the survey experience.

Personalized Communications

Personalized communications can range from simply replacing the typical "Dear Valued Customer" salutation with the respondent's real name and title to including personalized details such as purchasing history, service history, and demographics.

Typically, respondents receive two communications throughout the survey process:

• Email Invitation: serves as the cover letter, providing prospective respondents with the background and purpose of the research study, an official invitation to participate, username/password information, the web address or URL link to the survey, reassurance of confidentiality and other privacy statements/policies, and contact information for technical support.
• Follow-up Reminder: used to remind non-respondents of the survey, ask for their cooperation, and stress the importance of their participation. Username/password login, URL information, statements of confidentiality, and other privacy policies are usually repeated.

Customized Approaches

In addition to email invitations and follow-up reminders, preliminary email alerts can be used to notify potential respondents of an upcoming study to improve response rates. Respondents are made aware of the upcoming study and may be less likely to disregard the official/initial invitation as “junk mail” or SPAM.

In the case of high-value clients, it may also prove beneficial to send out a round of “Thank You” communications to help reaffirm the value of their participation and their importance as customers, thus maintaining relationships.

Full-Service Capabilities

Our current email systems can readily send out an almost unlimited number of emails per day, and our current web-survey systems are capable of serving over 100 concurrent respondents per active survey. We can effectively manage up to 25 concurrent surveys and between 5,000 to 10,000 completed surveys per week. Our broadband service consists of 10mb and 100mb dedicated access. Our current level of resources can also be expanded further on very short notice.